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We rocked the The Grace Hopper Celebration this year at the Orange County Convention Center with our clients Point 72.Whether your goal of your next trade show is brand awareness, booth traffic, or a creative trade show booth in general, we’ve got 3 creative trade show booth ideas to share with you.

Increase Traffic

The goal of a trade show is to meet as many new people as you can and expose your company to even more people. It always feels a bit intimidating to walk up to stranger and on top of that, strike up a conversation. For this company, our photo booth was that ice breaker.

The photo booth brings out the fun side of people and makes them feel relaxed. It’s also a great conversation starter and way to draw them into your booth. (“Hey Guys! Would you like to grab a prop and take a photo in the photo booth?”) 99% of the time, they don’t say no. And while they are taking photos, you have their undivided attention for at least 2-3 minutes.

Brand The Photo Booth

One of Point72’s goals was brand recognition. You know what they say? People have to see you 12+ times before they remember you. And in this saturated market, what are you doing to stand out?

For this company, it was putting their brand message on everything, including as a custom wrap on the open air photo booth.

Brand the Photo Booth Print

To continue the message, we branded the printout that each guest got to take home. I always say that photo strips are like dollar bills; impossible to throw away. Guaranteed to stay on their desk or stuck to the fridge with a magnet!

About the Event

The Grace Hopper Celebration is the world’s largest gathering of women technologists. It is produced by AnitaB.org and presented in partnership with ACM.

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